Context
A community space built to challenge the stigmas of holistic health
HealHaus is a Black-owned wellness space in Brooklyn, with a roster of healers working across yoga, meditation, breathwork, energy work, sound, astrology, tarot, nutrition, and therapy.
The mission is access. HealHaus builds inclusive community spaces that challenge the stigmas around holistic health — who it's for, and what it looks like.
Complication
The offer only existed in the room
[Context needed: what made the app necessary — pandemic closure, growth beyond the Brooklyn space, or both?]
A dozen modalities, a rotating roster of healers, live classes, workshops, and a growing on-demand library. In person, a guest could ask the front desk where to start. On a phone, that guidance had to be designed into the product.
Approach
Mind, body, spirit as the information architecture
The brand already spoke in three aspects. We made them the structure.
Every class, video, workshop, and healer sits under mind, body, or spirit. The same three categories drive navigation, onboarding, personalization, and the symbol system — one model a new user learns once and reads everywhere.
Product strategy, design, and creative direction ran as one role, with Sanctuary Computer on the build.
Positioning
A home for your healing
Not a fitness app with a meditation tab. A guide: the app asks what you want to work on, then routes you to the people and practices that fit.
