Narrative Strategy

Language and story systems that carry a brand's meaning across every touchpoint.

• Field Research

  A trip to the Atlas Mountains for brand inspiration, product research, and the photography the launch ran on.

  Beni

• Naming & Identity

  A name and a mark drawn from Berber geometry, and a voice that leads with where the rug comes from.

  Beni

• Brand Identity & Narrative

  Wordmark, moon-phase effect system, and the language that carried the brand across every touchpoint.

  Hudson Cannabis

• Digital Ecosystem

  Voice, copy, and photography built to publish at the speed the harvest moved.

  Hudson Cannabis

• Naming & Identity

  A short, soft name and a wordmark built to stack, shrink, and grow.

  Lalo

• Brand Voice & Art Direction

  Headlines that say the word, badges that make the claims checkable, and photography built on real bodies against flat color.

  Sustain Natural