Brand Identity

Positioning and identity systems that define how a brand is understood.

• Naming & Identity

  A name and a mark drawn from Berber geometry, and a voice that leads with where the rug comes from.

  Beni

• Identity System

  Loader logo, symbol set, palette, and a breathing animation that sets the app's pace before the first screen.

  HealHaus

• Brand Identity & Narrative

  Wordmark, moon-phase effect system, and the language that carried the brand across every touchpoint.

  Hudson Cannabis

• Naming & Identity

  A short, soft name and a wordmark built to stack, shrink, and grow.

  Lalo

• Identity

  Visual identity system for an experiment in AI-augmented workflows.

  Prophetic Computer

• Brand Voice & Art Direction

  Headlines that say the word, badges that make the claims checkable, and photography built on real bodies against flat color.

  Sustain Natural